Update: Picnik Online Picture Editing Tool

Not too long ago, I wrote a post about Picnik – A Cool Free Tool to Edit Your Online Pictures. At the time, Picnik was allowing users to try out their premium tools for free. I just got an update from Picnik and they have officially launched their premium tools so they are not free anymore, but they are reasonable for the features you get and very much in line with the charges that most online Web 2.0 tools have if you want to upgrade beyond their basic services.

They charge $24.95 per year for the premium package. As a sample comparison, Flickr also charges $24.95 per year if you want to show more than 200 pictures. As a matter of fact, most of the ‘free’ web 2.0 tools have a charge beyond their basic services, which are probably not adequate if you really use them. I have a post in the works about some of the “hidden” costs of “free” web 2.0 tools. (stay tuned)

In any case, Picnik is a very nice online picture editing tool with lots of neat features for free and many more advanced editing features for a very reasonable $24.95 per year.

Here is the update I received from Picnik:


Holy Hannah, a lot has happened in the seven months since our last email: Picnik has gone big time, with more than 2.3 million visitors, rave reviews everywhere from the Wall Street Journal to the BBC World News, a partnership deal with Flickr (more to come soon!) and the launch of Picnik Premium.

What you can do with Picnik for free.

Start Picniking!

Help spread the word, share this email with a friend!

Look at what Picnik Premium can do:

What you can do with Picnik Premium.

And that’s just a taste! Only $24.95USD a year.

That’s, like, 12 quid!

Since our last email, we’ve been busy with the additions and now Picnik offers 26 effects, 5 frames, a totally new touch-ups section, and nearly 200 fonts and shapes! We’ve added Facebook, Photobucket and Webshots to the list of sites you can open, save and share to, and our integration with Flickr is about to get a whole lot better (stay tuned!).

We will of course continue to offer a great set of editing features free, but for full access to the oodles of tools, effects, shapes, fonts and frames, you can sign up for Picnik Premium. It’s only $24.95 a year (that’s less than one latte a month!), and is absolutely the best photo editing value anywhere.

We’d also like to thank all our early users, beta testers, bug reporters, criticism senders, fan mailers, Facebook hordes, and word-spreaders who have helped us get to this point. You’re the best a company like ours could have hoped for, and we’re looking forward to continuing to provide you with the very best photo editor out there.

Happy Picniking!

Team Picnik
— Mike, Darrin, Jonathan, Peter, Brian, Justin, Monica, Steve, and Charlie

1932 1st Ave Suite 716 Seattle, WA 98101 blog.picnik.com www.picnik.com

~Susan Mellott

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