Smart Car USA Newsletter #15


I’ve been negligent in my blog posting lately, due to senior parent issues, but I am back and plan to start blogging again.  For a quickie first blog post though, here is the latest from Smart Car USA (did I mention that I LOVE these cars?!)

Vol.15 in this issue

.01>> from the smart USA team
.02>> the 2009 smart fortwo
.03>> NYC parking specials for the smart fortwo
.04>> fashion fleet: the ultimate urban trunk show
.05>> smart owner events: here, there and everywhere
.06>> we’ve got you covered

   15.01>> from the smart USA team

Dear smart Enthusiast,

Thank you for your continued interest in the smart brand. If this is your first e-newsletter – welcome to the smart USA family.

It’s after Labor Day, and our 71 smart centers, including our newest additions, Cincinnati, OH and Birmingham, AL, have delivered over 16,000 smart fortwos into the hands of eager new owners. We also have three more smart centers scheduled to open before the end of the year – Las Vegas, NV, Jackson, MS, and Walnut Creek, CA – all exciting additions to better serve you through our smart center network. smart center contact information, including opening details, will be available on the dealer locator on smartusa.com.

This past month, smart USA has had several important announcements. We introduced the 2009 model year update for the smart fortwo. Check out the new 2009 configurator and color selector on smartusa.com and your local smart center website. smart USA also formed several new partnerships, including discounted parking in the NYC area as well as unique Fashion Week exposure. Please read below for more details on these exciting new developments.

Finally, the national enthusiasm is very visible on smart USA’s official social networking website for enthusiasts around the country, www.smartusainsider.com. Over 6,800 members are actively blogging, posting photos and videos, and participating daily in exciting discussions about their smart experiences, personalization, product questions and more. If you have not yet visited smart USA Insider, we encourage you to meet and interact with the thousands of smart owners, reservation holders and enthusiasts like you that gather there daily to discuss all things smart.

Again, thank you for your continued enthusiasm and support for this amazing brand.

Kind regards,

Dave Schembri
President, smart USA

15.02>> the 2009 smart fortwo
The 2009 smart fortwo models will begin to arrive in early November and will feature the same performance, safety, and design features that make smart so unique, but with a few changes.Here are some of the changes to our standard features, which are also available to see on www.smartusa.com:

  • A vibrant and sporty new standard color, “rally red,” will replace “light yellow.”
  • The cool and sophisticated optional color, “metallic gray,” will replace “red metallic.”
  • The “design red” fabric interior available on the passion coupe and passion cabriolet will be more intense to match the exterior “rally red.”
  • On the driver and passenger doors, the current built-in hard case door storage areas will be replaced with a net to for a more flexible storage space.
  • A “Loose Gas Cap” indicator light has been added to the instrument cluster to inform you if your gas cap is not fully locked.

The discontinued colors, “light yellow” and “metallic red” will continue to be available by purchasing full bodypanel freshup kits through your smart center.

At this time, there is one new factory-installed option for the 2009 model. Customers can now order the smart fortwo passion coupe with a solid roof instead of the standard panoramic roof at no additional cost. The solid roof is the same resilient textured plastic roof featured on the pure coupe. Please note, however, the panorama roof upgrade option will no longer be available on the smart fortwo pure coupe. Any additional factory-installed options that become available will be communicated at a later date. Finally, the prices of the 2009 model are yet to be confirmed.*

For more information on the smart fortwo’s standard features, options and colors, please visit www.smartusa.com.

*Prices are for current model year only and are subject to change without notice. Prices exclude tax, title, registration, destination charge, options and other dealer fees.

15.03>> NYC parking specials for the smart fortwo
The smart fortwo was built for cities around the world. Its small size allows urban dwellers to easily maneuver heavily congested streets and squeeze into the tightest of parking spots. People are starting to take notice of those customers who make responsible vehicle choices like the smart fortwo, especially as an urban solution.Recently in New York City, Meyers Parking, the owner of parking garages near popular Manhattan attractions, has reduced its parking prices by 50% for smart fortwo owners. If you live in the tri-state area you can enjoy reduced parking rates at the following locations:

Madison Square Garden Area
218 W. 31st Street/225 W. 30th Street (between 7th and 8th)
212.736.8233

340 W. 31st Street (between 8th and 9th)
212.594.1915

Javits Center
323 W. 34th Street/334 W. 35th Street (between 8th and 9th)
212.279.7310

Broadway/Times Square
141 W. 43rd Street/146 W. 44th Street (between 6th and Broadway)
212.997.7690

Empire State Building/Midtown
9 W. 35th Street/12 W. 36th Street (between 5th and 6th)
212.268.8572

Upper East Side
154 E. 87th Street (between 3rd and Lexington)
212.722.6500

15.04>> fashion fleet: the ultimate urban trunk show
Club Monaco, a global fashion brand, and smart USA are collaborating to bring inspiration and design to the urban professional with the launch of FASHION FLEET: The Ultimate Urban Trunk Show. The fleet showcases a caravan of chic Club Monaco designed smart fortwos and fall fashion, courtesy of Club Monaco.The Club Monaco smart fortwos, ten in total, will feature images from the newly launched Fall 2008 Club Monaco Campaign as well as the brand’s iconic black and white crest. The Fall Collection and campaign were inspired by the idea of the downtown aristocrat who brings uptown elegance a downtown flare.“It’s a natural partnership for us and one we feel aligns with Club Monaco’s core values – design, style, and function,” says John Mehas, President and CEO of Club Monaco. “Both Club Monaco and the smart fortwo are urban and sophisticated, and are geared toward meeting the needs of the modern consumer – one who has a versatile and demanding lifestyle, and is looking for affordable luxury.”The partnership will launch during Fashion Week in New York City with the ultimate urban trunk show. Club Monaco designed smart fortwo vehicles will cruise New York City streets making stops at the landmark Mercedes-Benz Fashion Week locales. 75 lucky New Yorkers will receive gift bags with iconic pieces from Club Monaco’s Fall Collection at each stop, including cashmere scarves, sunglasses from the newly launched collection, statement jewelry and small Italian leather goods.The ultimate urban trunk show will debut on Sunday, September 7 in the Meatpacking District and will continue with stops in SoHo, Wall Street, the Flatiron District, Midtown and Bryant Park on Monday and Tuesday during peak lunch-time hours. In addition, Club Monaco’s 57th Street Store window will be dedicated to the partnership throughout Mercedes-Benz Fashion Week featuring a unique design and one of the Club Monaco designed smart fortwos.“smart USA is excited to partner with Club Monaco for the 2008 Mercedes-Benz Fashion Week activities,” said Dave Schembri, President, smart USA. “smart is the brand at home on the streets of New York City providing drivers with urban mobility, great gas mileage and environmental responsibility. The smart fortwo’s iconic design also compliments the sophisticated style of Club Monaco stores and customers.”The Club Monaco and smart USA collaboration generates a design philosophy that marries functionality and style; tradition and modernity. The result is a dynamic partnership that is not limited by age, price or location. It’s about iconic style.For more information about the partnership, click here.
15.05>> smart owner events: here, there and everywhere
> Woodward Dream CruiseThe smart Michigan Users Group (sMUG) participated in Detroit’s annual Woodward Dream Cruise on August 16, 2008. Over 40,000 classic and future classic cars that cruised a 16 mile stretch of Detroit’s historic north-south avenue. Among them, over 60 smart owners showed up to cruise with their cars which provided an impressive parade down Woodward Avenue. In addition to the owner’s group, smart USA also took part in the event by setting up an on-site official display which included a smart fortwo four car high stacker.
> Lombard StreetThis may be one for the Guinness Book of World Records. The smart Owners Group of Northern California participated in parking over 130 smart fortwo vehicles on Lombard Street in downtown San Francisco on August 17, 2008. It was the largest number of cars parked on the winding and picturesque street to date.
> New York/New Jersey LookoutThe smart owners group from the New York and New Jersey area just had their second meeting at the State Line Lookout at beautiful and scenic Palisades, NJ overlooking the Hudson River. Ten smart owners made the trip to celebrate their unique cars at the state border. The owners showed off their radios, antennas, cargo organizers and vanity plates – everything that makes them enthusiastic about their new smart fortwo.To view photos from these events and many others, click here.
15.06>> we’ve got you covered
We know how excited you are to get behind the wheel of your new smart fortwo. That’s why we designed the >>Insurance foryou program (underwritten by Liberty Mutual) – to provide your smart fortwo with the insurance coverage it deserves.With this comprehensive insurance product, you can take advantage of the new vehicle replacement coverage, genuine smart fortwo replacement parts, 24-hour roadside assistance and more.  Get your free, no-obligation quote today.  Visit www.libertymutual.com/smart.

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© 2008 smart USA. All rights reserved.All illustrations and specifications contained in this email are based on the latest product information available at the time of sending. smart USA reserves the right to make changes at any time, without notice, in colors, materials, equipment, specifications, and models. Any variations in colors shown are due to variations in monitor resolution. Illustrations may include test situations. Some vehicles may be shown with non-U.S. equipment. Some vehicles are shown with optional equipment.

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