Smart Car USA Update: Newsletter Vol 10
Here is the latest update from Smart Car USA. The Smart Car Dealerships are due to open in January and the reserved Smart Cars will start to be delivered at that point. We know someone who has reserved and is getting a Smart Car, hopefully in January. He and his wife are very excited! I hope to get a ride in it when he gets it and I will take pictures and post them.
Also, here is an interesting article from the Associated Press (on sfgate.com) that is an interesting read in that it contains some rather negative thoughts about the Smart Car. Here is an excerpt:“Some industry analysts are skeptical about Smart’s chances in the United States, where trucks, sport utility vehicles and crossovers still command more than half the market and gas prices, while rising, still don’t approach Europe’s.
Schembri won’t say how many vehicles Smart hopes to sell in 2008, but Aaron Bragman, an analyst with Global Insight, said he doesn’t expect more than 20,000, and sales will probably fall off after that. By comparison, the Toyota Yaris — the most popular subcompact on the market — sold 73,874 units in the first 10 months of this year, according to Autodata Corp.
“I think it will be a novelty,” Bragman said. “It’s a very niche market, and I’m not very sure it has much staying power.”
Bragman said for the price, buyers could get a used car with a lot more space and practicality. Unless gas prices hit $5 to $6 a gallon, he said, it’s hard to picture Smart gaining much ground.”
I think they may be surprised at how popular the Smart Car will be. People were very surprised at how popular the Scion XB is, not only among it’s intended audience - young, hip college kids, but also with baby boomers, older people, active people and just a lot of people in general. We own one and are thrilled with it. It is a very, very practical car and I think that they underestimate how many people want a practical car.
And especially for city commuting, the Smart Car is perfect, as near as I can tell. It exactly fills that spot and does so better than any other car available. It is small, inexpensive, gas-efficient and attractive. Not everyone wants or needs a big, gas-guzzling SUV, although the industry seems to think so. Well, we’ll see.
Also, I apologize for the formatting on this, I cut and pasted it from the email newsletter I received and it didn’t come through as well as I’d like. I could edit it to make the columns a little less wide, but the white space I just couldn’t seem to get rid of. But the information is all there
Enjoy,
~Susan Mellott

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© 2007 smart USA. All rights reserved.
All illustrations and specifications contained in this email are based on the latest product information available at the time of sending. smart USA reserves the right to make changes at any time, without notice, in colors, materials, equipment, specifications, and models. Any variations in colors shown are due to variations in monitor resolution. Illustrations may include test situations. Some vehicles may be shown with non-U.S. equipment. Some vehicles are shown with optional equipment.








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