Beyond Skype: Keeping up with the Web 2.0 World

Well I’m sure you all are getting as sick of the repeated speculations as to what really happened with Skype. So am I.

In many ways, it is unfortunate that so much has been written about the Skype outage, to the point that now that people are looking at it from a broader perspective, such as why did their communication fail, or how companies need to review their backup plans for situations such as these, either no one wants to read about it or it gets buried in the overwhelming amount of Skype related posts.

But the bigger picture is not about what happened to Skype as much as it is about how Skype tried outdated, 1.0 communcation techniques that failed miserably in the current 2.0 environment. Even in their ‘clarification’ post today on the situation, seems to sort of recognize they have a communications problem, but clearly doesn’t recognize why.

And forget this is about Skype. Think of it as about any company, in a situation that affects their users and how they communicate and handle the situation.

I wish I had written this post, but it says everything I would want to and so rather than repeat it, just go read P.R. 2.0’s post called “Crisis Communication 2.0 – The Skype is Falling“. Or if you prefer, here is the post on a white background (I don’t care as much for black background with white lettering if I’m trying to read something).

And I hope this doesn’t get buried in the continuing rehash of the Skype problem

~Susan Mellott