Smart Car USA Update: Newsletter Vol 10

Here is the latest update from Smart Car USA. The Smart Car Dealerships are due to open in January and the reserved Smart Cars will start to be delivered at that point. We know someone who has reserved and is getting a Smart Car, hopefully in January. He and his wife are very excited! I hope to get a ride in it when he gets it and I will take pictures and post them.

Also, here is an interesting article from the Associated Press (on that is an interesting read in that it contains some rather negative thoughts about the Smart Car. Here is an excerpt:“Some industry analysts are skeptical about Smart‘s chances in the United States, where trucks, sport utility vehicles and crossovers still command more than half the market and gas prices, while rising, still don’t approach Europe’s.

Schembri won’t say how many vehicles Smart hopes to sell in 2008, but Aaron Bragman, an analyst with Global Insight, said he doesn’t expect more than 20,000, and sales will probably fall off after that. By comparison, the Toyota Yaris — the most popular subcompact on the market — sold 73,874 units in the first 10 months of this year, according to Autodata Corp.

“I think it will be a novelty,” Bragman said. “It’s a very niche market, and I’m not very sure it has much staying power.”

Bragman said for the price, buyers could get a used car with a lot more space and practicality. Unless gas prices hit $5 to $6 a gallon, he said, it’s hard to picture Smart gaining much ground.”

I think they may be surprised at how popular the Smart Car will be. People were very surprised at how popular the Scion XB is, not only among it’s intended audience – young, hip college kids, but also with baby boomers, older people, active people and just a lot of people in general. We own one and are thrilled with it. It is a very, very practical car and I think that they underestimate how many people want a practical car.

And especially for city commuting, the Smart Car is perfect, as near as I can tell. It exactly fills that spot and does so better than any other car available. It is small, inexpensive, gas-efficient and attractive. Not everyone wants or needs a big, gas-guzzling SUV, although the industry seems to think so. Well, we’ll see.

Also, I apologize for the formatting on this, I cut and pasted it from the email newsletter I received and it didn’t come through as well as I’d like. I could edit it to make the columns a little less wide, but the white space I just couldn’t seem to get rid of. But the information is all there 🙂


~Susan Mellott

Vol.11 in this issue

.01>> from the smart USA team
.02>> smart dealership announcements
.03>> road show wrap-up
.04>> enthusiast site
.05>> smart merchandise

11.01>> from the smart USA team

Dear smart Enthusiast,

Thank you for your continued interest in the smart brand. If this is your first e-newsletter – welcome to the smart USA family.

This month we have many exciting announcements for our smart enthusiasts. The Reservation Confirmation Program is well underway. Our smart USA team is currently contacting groups of reservation holders every week. Once contacted, reservation holders will have the opportunity to change and confirm their vehicles’ model, color, and add options, as well as update personal information. Upon confirmation, your reservation will be converted into a production order. Your order will then be assigned to the dealer nearest you who will contact you once your order is actually in production.

The smart USA team is creating an enthusiast site just for you! Here you will have the opportunity to chat about the smart fortwo, exchange ideas and interact with insiders across the country. This website will be ready for your participation in the new year.

smart USA will also be announcing the majority of our dealership locations throughout the month of January, and as they open throughout the balance of the year. Please read below for more details.

The US version of the smart fortwo made its debut at the LA Auto Show November 14-25. The smart fortwo will also be featured at the North American International Auto Show (NAIAS) in Detroit in January 2008 and the New York auto show in March 2008.

Lastly, we are pleased to share with you the official technical specifications for the US smart fortwo model. We hope that this information is helpful as you await the arrival of this amazing vehicle.

Again, thank you for your continued interest.

Best regards,

Dave Schembri
President, smart USA

11.02>> smart dealership announcements

We know that many smart enthusiasts have been anticipating the formal announcement of our dealerships around the country. In addition, our Reservation Holders are patiently awaiting phone calls from their local dealer regarding formalizing their order.

At this time, smart USA will begin announcing the majority of our dealerships throughout the month of January, and as they open throughout the balance of the year. This is to ensure that all national and state government requisites have been met by smart USA and the local dealers. After the announcement has been made, dealers will begin calling Reservation Holders to discuss the status of their reservations and formalize purchase agreements and delivery of confirmed orders.

We are on track to open the majority of our dealerships by the end of January, and begin deliveries when dealerships doors open. Until then, we will continue to contact groups of Reservation Holders by email weekly with our Reservation Confirmation Program.

smart USA appreciates your continued patience and enthusiasm for the arrival of the smart fortwo. Please continue to direct questions about your the smart fortwo or Reservations to or by using the “Contact Us” tab on

11.03>> road show wrap-up

The smart USA “street smart” road show has come to an end with one final stop in the Washington D.C. area December 7-9. The road show has proven to be a major success in every city we’ve visited! The road show visited 50 cities, reaching over 75,000 people through our street team static displays, and test drives. In fact, over 50,000 people had the chance to take a test drive and experience the smart fortwo firsthand.

In each city, the smart fortwo was met with overwhelming enthusiasm and excitement! Some people drove as far as three or four hours to attend a road show event. Others test drove the vehicle and were so excited that they got back in line to take another drive. We thank you for your enthusiasm and patience and apologize if you experienced a long wait. We hope you think it was worth your time.

Thank you to those who attended the show, met our smart USA team, and took the time to share your questions and ideas with us. With your help, the “street smart” road show exceeded our most optimistic expectations and was a hit!

1.04>> enthusiast site

Attention Insiders: Want to be a part of something new and exciting, and exclusively for smart fortwo enthusiasts? Here is your chance! The smart USA team has created a special enthusiast website where insiders are invited to chat about their car, exchange tips, questions and ideas, and meet other insiders across the country.

Before we start, we need your help to name our enthusiast site. Click here to participate in our short online poll and submit your vote for the website name! Don’t miss out on this exciting opportunity!

11.05>> smart merchandise
smart merchandise items are coming! Make the sidewalk your catwalk with a new smart tee, baseball hat, keychain, and much more. We would like to see what items best suit your style! Please click here to participate in our one minute online poll.

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smart USA Distributor LLC
1765 S. Telegraph Rd.
Bloomfield, MI 48302


© 2007 smart USA. All rights reserved.

All illustrations and specifications contained in this email are based on the latest product information available at the time of sending. smart USA reserves the right to make changes at any time, without notice, in colors, materials, equipment, specifications, and models. Any variations in colors shown are due to variations in monitor resolution. Illustrations may include test situations. Some vehicles may be shown with non-U.S. equipment. Some vehicles are shown with optional equipment.

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